Kraft did not share what the intangibles were. But we can assume they are connected to both leadership and performance practices. Brady has a vision. He is driven to realize that vision on the playing field, in the locker-room, and when out of the stadium. He knows ultimately what he is working for and is dedicated - compelled - to live out that vision. He does so by building synergistic relationships with his coaches and teammates. While watching the Patriots under Brady's command, you can tell they are in flow. He is confident in his abilities, while knowing he can strategically improve. And he is masterful at balancing reflection with action. Brady purposefully pauses and intentionally acts. When off the field, he is able to find a quiet space (often internal) to recollect, reassess, and reengage. And then is able to deliver, through methodical, on-field play.
What other 'intangibles' does Brady - or other greats from any sport - have that we can learn from?